What does INFORMED CHOICE mean and what are the benefits INFORMED SPORTS

Informed Sports Logo


  • Global gold standard – Informed-Sport was established by LGC with the support of sports governing bodies and key players in the supplement industry. It has since become the global gold standard in sports nutrition quality control, allowing supplement companies to support the needs of athletes and consumers throughout their chosen territory.
  • Rigorously tested – Products that carry the Informed-Sport logo have been rigorously tested for banned substances by the world-leading anti-doping laboratory LGC, using ISO 17025 accredited methods. Each and every batch of certified product is screened for banned substances down to part-per-billion levels. On top of this, the manufacturing process must meet strict standards of quality control.
  • Complete confidence – Certified products must be tested before release to market, thereby giving athletes and consumers confidence in their chosen product, for both training and competition.
  • Assurance – Products certified by Informed-Sport demonstrate the highest level of commitment to quality assurance available to the sports supplement industry.
  • Certification – Informed-Sport certification is vital for elite and amateur athletes, as well as coaches and nutritionists. Members of the Armed Forces, and anyone who faces drug testing as part of their everyday work, should also only use certified products.
  • Recognition – Informed-Sport is recognised by a growing number of National Anti-Doping Organisations (NADOs), including UK Anti-Doping (UKAD), the Institute of National Anti-Doping Organisations (iNADO), and a host of sporting bodies such as the English Institute of Sport (EIS) and the Australian Institute of Sport (AIS). For a full list of partner organisations, please visit informed-sport. com/affiliates.